Maybe its the burning of all the Tau players hopes and dreams of being the next update :(
Ha. Tau? You got a new book in 2006. Think of the poor Bretonnian players. They've been using the same army book since Feb '04.
Yeah, wow that trailer was pretty lacking. Why do they even make them? Think people get excited by them?
It seems very blinkered given the way the Choas pictures have been picked up and spread. I suppose you need to do something to stir interest without officially giving away the release, in order to tow the marketing line. In which case the quality is sort of explainable, as why bother. It'd be interesting to know how many people check the GW site regularly, but don't look at other hobby sites, because they're the only people this is a surprise/useful for.