GW & Spots The Space Marine

Games Workshop has hit the larger blogs and news sites outside the hobby in a big way over the last day or two, and not in a good way.

They are currently pursuing an attempt to trademark "Space Marine", and are being as ridiculous and idiotic as that makes them sound, having come to the attention of the wider media for issuing a takedown notice against Spots the Space Marine.

The internet seems doubly stired up, firstly over the idea that GW has any proper claim on a term that's been around since way before the  Adeptus Astartes, with a long history in SF, and for the bullying, dickish manner they've pursued this.

Here's the most recent io9 article, and on Boing Boing. GW really need to put a stop to this, with a proper announcement, and take a bit more consideration of what falls under their remit.

UPDATE (07/02/13 19:37GMT) And so it starts to snowball, as chronicled by The Mary Sue.


  1. Knight of Infinite Resignation7 February 2013 at 11:58

    GW is terrified because in reality Spots the Space Marine was issued as an E-book before any of their products, which actually gives C.A.Hogarth ownership of the term Space Marine in that media. GW are trying to make up for their mistake by bullying the little person, and it isn't pretty.

    I hope this blows up into a massive story and gives GW loads of terrible publicity, they deserve it to be honest.

  2. I have to wonder whether GW will respond at some point, I mean a non-tabletop gamer friend sent me a story about it the other day, and John Gruber was promoting the author's blog post about it, which generally brings a crapton of readership. Gawker and Boing Boing certainly can't hurt.

  3. GW's PR policy has always seemed none existent, but they really do need to make some sort of comment on this. I dread to think the kind of emails the Black Library authors and the like are getting, which, as freelancers, they're in no position to respond to.

    It's going to be interesting to see what happens with this, as the story is gaining some serious traction online. Hopefully it kickstarts a change in GW PR and IP policy (talking and not being the overbearing corporate monster) but I doubt it. I can't imagine New Line are especially pleased with this sort of snafu.

    I wonder if Anon will end up hacking GW. They can only improve the horrible webstore I suppose.


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