GW And Digital Advertising

It would appear GW have hired an advertising agency to deal with the digital side of things. Quite if this means only the eBook marketing or the whole website (fingers crossed - it needs a revamp pre Hobbit launch) it is probably a wise decision. This is via Bell Of Lost Souls,who got it... 

via Campaignlive

Games Workshop, the retailer behind fantasy games such as 'Warhammer', has appointed the Bio Agency to handle its online services.

The digital agency was awarded the business following a four-way pitch against undisclosed agencies.

It will handle the global digital strategy for Games Workshop, which is seeking to grow its e-commerce business. It is the company's first agency appointment.

Earlier this month, Games Workshop released its first digital products to download from the iBookstore, in the form of interactive books for gamers.

 It'll be very interesting to watch if/how things improve.